I just don't understand why I'm getting smartpriced. The ads fit the keyword, both title and description. The landing page for the ad is extremely close for all ads, ie the keyword is in the title of the page or similar, and the page is on the topic of the keyword. For instance an ad for fishing reports goes to a forum titled fishing reports. I have no PR for the forum where the ad is. That disappeared a couple of weeks ago after I got hacked by some self proclaimed islamic cyber terrorist , but the pages are still indexed. I have very few if any incoming links. The click through rates seemed to be fine for most of the keywords... I just don't understand it. The same thing happened to my nursing related site. I got smart priced right out of advertising with adwords. I'm not sure what to do other than just ditch adwords altogether and just concentrate on yahoo search marketing. Any suggestions would be appreciated.
check your text ad, google may be thinking your message is not in line with what is on the page Can you post the following for analysis 1. the text ad being use 2. the keyword 3. the landing page
It's just a matter of gaming your quality score. I have been finding that it's a whole lot easier to keep a good quality score on a new domain/adgroup than to recover from a bad score on a domain/adgroup. Big G is looking for "relevence", and right now NO ONE is *exactly* sure what they mean by that... Here is how I have been doing gaming adwords lately 1) Small, tightly grouped adgroupings for specific keywords -Use dynamic keyword insertion to boost CTR 2) Each adgroup get's a single landing page -Keywords in h1 and h2 tags -More keywords in body (somewhere) - Link to 3-4 other pages on your site from landing page (Somewhere that customers aren't likely to actually see or click them) - On these pages I use keyword rich articles, remembering to place stuff keywords in h1 and h2 tags...NOTHING ELSE, just one article per page with a link back to my landing page. So far that system has kept the green light on for me.
Same thing happened to me. Apparently google is trying to improve their adwords content by knocking off sites they don't like. I did put some adsense in my site to improve the ROI. It's possible that's my problem, but I suspect they just don't like the business model. The site sells e-books, and they frown on that I hear. The upside is that Google is missing their profit projections by following this new policy. If it costs them enough, they'll be forced to go back to their old policy.
Couple other things: Is the keyword you've selected in an industry of which Google might be suspicious? Or related to one? Or could it be? If so, move that keyword into a separate ad group. If you have a Google rep, call them and ask for an explanation. I've found the bid price can mysteriously drop after you do that, even though they'll say they can't do anything.
how was your bid cost before? is it just recently you got priced that high? are you running adsense on the forum? i heard from couple of sources that having adsense on the landing page drove their bid cost to $10