Adrank Values have been observed example: other webmaster reported: in position 2 ============= pscore: 0.00013 mCPC: 2.9846 thresh: 0.0003 In position 3 ============= pscore: 0.00017 mCPC: 2.0892 thresh: 0.0003 This is mostly happening in google.de and .nl if you see it please take a full screen shot! and pm me asap Thanks Mod Edit - Adding link to original source - http://www.seroundtable.com/archives/016992.html
What are the thoughts behind this? Pscore? - Position Score/Rank mCPC? - Max/Min Thresh? - Any ideas?
Interesting. Was this a Google error for this data being displayed, or has it been shown deliberately?
I seem to recall from somewhere that the P-Score was the log of the P-Value, which is the probability of an event happening. But that doesn't sound right, since the p-value would have a value of 0 to 1, so the log would always be negative... The mCPC could be either the maximum cost per click or the (far more interesting) adjusted bid. The first seems unlikely due to the number of decimal places, unless the currency is converted into $ ($2.98 = E1.91, $2.09 = E1.34). The Threshold has 101 different meanings, most of which are the minimum point at which something happens. e.g. Hearing - the level at which a person hears a sound 50% of the time Medicine - A dose or exposure below which there is no measurable adverse effect Quality Assurance - A level of achievement that determines the difference between what is deemed to be acceptable quality or not The last one's quite interesting... In summary, I have no idea. Thank you for your time.
Just checked - the pscore was the negative log of the P-Value, so it is possible... If this is the case, a pscore of 0.00013 equates to a probability of something happening of 99.987%. A pscore of 0.00017 equates to a probability of 99.983%. Still don't know what use that is to anyone...
Maybe mCPC is the minimum amount you have to bid to appear above the advert below, ie. the example advert had to bid 3.9115 to appear where it did. Also, maybe the p value is as CustardMite says, the probability of something happening - perhaps the probability of Google making a profit - lol just kidding!
wow .. that's interesting , if someone can make some software out of this so I see it everytime I search that would be helpful along with the QS of every ad
I'm not even sure how this can help anyone. Choose good keywords, make good pages and bid properly. Nothing else really matters on adwords end. Conversions are up to you and your keyword selection and design.