I just tried Adwords for the first time. I did choose keywords. I have like 10-12 of them. However, on 1440 impressions for the first day, I got only 1 impression for one of my keywords. So I assume my keywords are just not used for searching. Bad selection. How can I check the keywords used by searchers impressing my ad?
Google does provide tools for that, before you select a keyword. It shows both search volumes and average price for the bid. https://adwords.google.com/select/KeywordToolExternal
This tool actually choose keywords from the website. But how can I know the keywords used by the searchers so far, which are not what the tool gave me?