I have 3 sites running adwords, one "dating", one golf, and one job. The adwords for golf and dating continue running, but the JOB stopped running suddenly, the quality score dropped to 1/10 for ALL keywords. Keyword relevance: no problem Landing page: poor Landing page load time: no problem It's a legitimate and active job board site. I am perplexed. Has anybody experienced similar thing before? Additional information: Landing pages are not poor at all, well they original contents with google page rank of 5 and 4
Thoroughly check the Guidelines for landing pages to make sure you aren't doing anything prohibited. If you are convinced you are not, call Google - they can arrange a manual check of your landing pages. If they are indeed ok, they can manually restore the QS on your keywords.
I have a google contact person, which I can call when I have a problem and can not fix it myself. When my quality score drops for a given keyword I change the google ad and cntent on the landing page by adding said keyword a few more times
Happen to me in the past. Usually mean one of two things: 1. You are affiliate, with many affiliate links on your site and you got google slap. (They are doing it evrey couple of months to affiliate sites) 2. You not following the LP guidelines. see guidelines: http://adwords.google.com/support/aw/bin/static.py?page=guidelines.cs&answer=46675&adtype=text
It might be that your CTR is very low so they penalized you for that. Google wants you to have a high CTR so that they can make more money from you. If they don't, they just give the spot to someone else who will.
either a. google detected your page is just a bridge page, or b your affiliates landing page sucks if your doing direct marketing. Try making a mini-site, and obfuscating your affiliate links.
Obvious Google slapped you. It is very common in these days. Google said they will banned lots of advertisers in the near future.