Adwords Keyword Tool Question

Discussion in 'Google AdWords' started by acatmusic, Dec 20, 2010.

  1. #1
    Hi,

    I was doing some research on some keywords (using adwords keyword tool) but i wasnt sure about which match type to use in order to get the right volumes for the keywords im researching. So for example if i want to get an idea of the monthly seach volume for the phrase: exercise equipment would i use the [Exact] or "Phrase" option? I know its a 'phrase' so "Phrase" would probably be the intuitive option but if that is true then when would someone use the [Exact] match type? I guess i basically need to understand the difference between [Exact] and "Phrase" because im not really sure what it is.

    Thanks
     
    acatmusic, Dec 20, 2010 IP
  2. wtatlas

    wtatlas Peon

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    #2
    Hello,

    The results for exact match gives you the number of searches for a keyword phrase that has been typed in exactly as written. For example, in your phrase "exercise equipment" an exact phrase match gives you the searches for that phrase written exactly like that with the words in that order. A broad or phrase match will give you searches for that phrase with the words in any order, e.g. "exercise equipment" and "equipment exercise" and with other words included in the phrase, such as "best exercise equiment", "cheap exercise equipment", etc.

    The exact match is helpful if you want to target that particular keyword phrase and the phrase search is helpful in suggesting related terms that you could also target.

    Hope this is helpful to you.
     
    wtatlas, Jan 2, 2011 IP
  3. dmester

    dmester Peon

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    #3
    i focus on the phrase search rather than exact because search is evolving so rapidly that search phrases are getting much longer, and the exact match seems to becoming less relevant.
     
    dmester, Jan 2, 2011 IP
  4. Kaneda

    Kaneda Peon

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    #4
    There's a box on the side which gives you the results for all match types when you use the keyword tool, it appears after you have performed a search. Saves writing out the same phrases over and over.
     
    Kaneda, Jan 4, 2011 IP