Google has recently updated its keyword search tool features. Now, Google has added search volume data to the Keyword Tool. This is really a very supportive feature which can help us to make our keyword search more accurate. Now, when you use the Keyword Tool to search for relevant keywords to include in your keyword list, you'll be able to see the approximate number of search queries matching your keywords that were performed on Google and the search network. These approximate numbers are intended to provide better insight into keywords' monthly and average search volumes than previously provided by the tool. You can view the new statistics by looking at the Keyword Tool's Approx Search Volume columns. Search volume data can be useful to you in several ways, including: • Account structure: You may want to create a new ad group around high-traffic keywords that you find particularly relevant. Closely target ad text and a specific landing page to the small, narrowly-focused set of similar keywords you've found through the Keyword Tool. • Budget planning: See how much traffic is available to your keywords so you can better plan your budget. • Keyword choice: Search for and select the relevant keywords most likely to return quality leads within your budget. Remember, the Keyword Tool also provides several other keyword-related metrics that can help you select highly relevant keywords to improve the overall performance of your campaigns. You can easily view data on advertiser competition, search volume trends, estimated average CPCs, and estimated ad positions for keywords.
I'm really chuffed that Google have decided to do this. It's really important to have a more sensitive measure when doing keyword research and this makes the whole process a lot more worthwhile. Congrats Google.
If they released their conversion data, I'd get excited. Search volume is cool but I'd rather have all their other data... LOL