If I sell distributorships all across the country, Is it a good idea to have an adwords campaign with each city in the country. I know it would be a lot of work. I was wondering if it might make my ctr better. for example. anaheim distributorship chicago distributorship denver distributorship boston distributorship and if you guys think its a good idea , should I do a broad, exact, and phrase search on each.
It might seem like a lot of work, but once it is done, it done for good! Refining your keywords to include city names makes a lot of sense as it will certainly offer cheaper clicks than just using distributorship. In terms of whether to use broad, phrase or exact. Why not use all three and then see which ones yield the best results. I always believe in testing rather than guessing. Cheers Mike
You will see a higher level of CTR but less search volume on those kinds of keywords. Also if you target a lot of cities it will make your portfolio rather large and hard to maintain without the proper experience. Lastly, use exact and broad, phrase match is really not necessary since B and E will cover all search variations. Use phrase if the traffic seems untargeted and lead quality is low.
you could do all the cities, but if your landing page is not specific for each city, google might not give you a good quality score .... try it out