Adwords keyword price increase after 1 day !!

Discussion in 'Google AdWords' started by hartiberlin, Dec 31, 2007.

  1. #1
    :mad::mad:
    another user wrote in another forum:
    > Why are my keywords shot up in price?

    >Well Im new to adwords , but yesterday I had 52 keywords between .05 and . 10 each ,
    >this morning there all not working asking for .50 to 1.00 Whats up with this?

    I have the same problem now.
    3 days ago, when I started a PPC campaign,
    all my keywords were available for just 5 cents.
    after one day I had about 2000 Impressions
    and 20 Clicks.
    Also I had Google Analytics code inside the landing page
    and relevant keywords also inside the landing page.

    Now on the second day now all the keywords are now
    costing 15 to 50 cents,
    none anymore just 5 cent...
    :mad:

    So as my campaign depends on cheap keywords prices,
    as I resell the click more expensive , that campaign
    does not work anymore....
    So how does it come, that the price of the keywords is
    increasing so much ?

    Was it an error of me to include Google Analytics in my
    landing page, so Google did know, that my keywords
    converted well and throught they should charge me more ??

    I have now waited 2 more days and the costs of all the keywords
    have not gone down again, so it seems they stay this high all
    the time...
    But why was it so low 3 days ago when I started ?

    Is Google trying to pull a fast one on me ?
    Yes, I think so... It is a shame !
     
    hartiberlin, Dec 31, 2007 IP
  2. PPC-Coach

    PPC-Coach Active Member

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    #2
    So you're doing arbitrage and wondering why adwords is now jacking up your bids?

    I know why!

    :)
     
    PPC-Coach, Dec 31, 2007 IP
  3. hartiberlin

    hartiberlin Peon

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    #3
    Well, not Adwords to Adsense Arbitrage,
    but just buying cheap Adwords traffic and
    selling it more expensive to a different pay per click
    program...
    But as it is really targeted traffic I buy via Adwords
    and sell to the other programm,that gives
    me 15 cents/click...
    hey. that is just my business...

    Now why does Adwords don´t like it ?
     
    hartiberlin, Dec 31, 2007 IP
  4. ravenplus

    ravenplus Active Member

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    #4
    Where ever there is money to be made google will make sure they make a profit too. Just like this past year of 2007 with the "education" keywords crackdown.

    I was making around $5,000 a month with affiliate network education lead offers that paid $28.00 a pop. I Paid around $0.10-$0.30 per keyword on adwords ("college degree" "online school" etc). Then in AUG-SEPT this year the CPC went up to $10.00 minimum.

    Go figure, I think google realized people like myself were making a killing utilizing googles adwords program. I had around 30 keywords in just one campaign and was getting 2-3 million impressions per day, with around 2000 clicks. I was spending $20-$50 a day on average w/ adwords but was making around $200-$300 a day on my affiliate network so it was well worth it. One morning after checking my adwords account, all the edu keywords shot up to $10.00 CPC(1000% increase). Now that would have cost me $20,000 for 2000 clicks each day. Sure filtered out the amateur gold diggers like myself didn't it.

    Oh well, I still made $65,000 off these stupid little edu offers that all the CPA/affiliate networks are running. Just goes to show you, google will take its cut when there is a new opening of revenue popping up, they have complete control over it. Google could killl the industry completely if they wanted to.
     
    ravenplus, Dec 31, 2007 IP
  5. ScottHughes

    ScottHughes Peon

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    #5
    Can you set a maximum CPC so that you don't get charged more than you are expecting?
     
    ScottHughes, Jan 1, 2008 IP
  6. hartiberlin

    hartiberlin Peon

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    #6
    Yes, but when I set my keyword cost just to
    5 cents, my ads are never shown now....

    Are there still any other good search engines that generate
    good traffic where I can book ads just at 5 cents or below ?

    Many thanks.
     
    hartiberlin, Jan 1, 2008 IP
  7. bl4ckmaN^

    bl4ckmaN^ Well-Known Member

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    #7
    bl4ckmaN^, Jan 2, 2008 IP
  8. junki

    junki Guest

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    #8
    Yes Adword is the best advertising program and well known for it highly targeted traffic, sometime you must invest to get something like the old man said "No pain No gain", Goodluck.
     
    junki, Jan 2, 2008 IP
  9. KVeil

    KVeil Member

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    #9
    I had the same experience as hartiberlin :(

    And this although I had a CTR of 1.5% and 50% conversion rates ... as well as ad avg positions of ~2.5 -> 6.5 ...

    I hear all these comments about "improving quality", etc. and have done some of the recommended reading, but am still not sure how to get the bid costs reduced back down... :mad:

    What am I missing? (apart from Google maximising revenue...) :confused::confused:

    K
     
    KVeil, Jan 2, 2008 IP
  10. Dagon

    Dagon Active Member

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    #10
    you probably have been google-slapped :)

    http://www.google.com/search?hl=en&q=google+slap&meta=
     
    Dagon, Jan 2, 2008 IP
  11. shrkscn

    shrkscn Peon

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    #11
    Man, you talk about investing to get returns, but your signature talks about free google ads secret. funny isn't it.
     
    shrkscn, Jan 5, 2008 IP
  12. bl4ckmaN^

    bl4ckmaN^ Well-Known Member

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    #12
    shrkcn

    Publishers are responsible for their products and claims, not affiliates ;)
     
    bl4ckmaN^, Jan 5, 2008 IP