Hi all. I've been using adwords for about 4 years now without much success. So far this year these are my stats: Clicks - 6,069 Impressions - 166,265 CTR - 3.65% Avg CPC - £0.70 Cost - £4,267.76 Conv Rate - 0.10% Cost per Conv - £711.29 Conversions - 6 As you can see its pretty scary and I'm almost at the point of giving up with it. I've always administered my own account taking advice from some people and doing research as well. Due to my workload I want to either try and establish whether I can get this working myself or do I need to use an external outfit. I have been looking at some companies to do this work for me and frankly i don't trust some of them. Unfortunately within my niche the level of competitors knowledge is probably less than mine. The amount we spend is relatively low, however if I can increase the sales I'm happy to ramp up my daily budget. I probably would of posted this in the buy/sell forum but i can't. I already use deep linking for keywords to relevant pages and dynamic keywords, my sites not offensive either. http://www.scalesmart.com Any pointers would be handy.
Well, it depends on the value of a conversion for you. This looks ok if you are making 1000 per conversion. You need to focus on your landing pages and sales funnel and make sure you are targeting the right keywords. Be aggressive with your negatives too.
The key to success in is your keyword selection. Choose the wrong keywords and you'll throw money down the drain. Briefly, here are my top tips: 1. Do loads of keyword research. Only use keyword directly related to your product. The more specific the better. don't use single words or general terms. Be specific to your product to ensure targeted clicks. It's quality that counts, not quantity. 2. Only sell high quality products. Look at the landing page of your product. If you wouldn't buy, don't sell. Look for pages with no hype and money-back guarantees. 3. Test the product using the product name as the keyword. People using the product name are already looking at the product and will convert easier. If you get no sales go to the next product. 4. Don't sell on your page, pre-sell. Review the product, offer some free stuff and let the product sales page sell the product. Hope that helps. Keith L Jones Internet Business Toolkit
Thanks for your replies. I've pretty much exhausted myself trying different things on this. I'm looking for a PPC consultant in the UK to take this on.
If it's UK you're looking for, have a look at neautralize. I have heard Teddy speak and he knows his stuff.
Thanks, i've called them. They can't help me (my budget is to low) but they've given me a number for another company.
The way I'd view your results is this. You're paying for 1000 visitors to your site for every one that buys something. Either the other 999 aren't finding what they were looking for, or they did, but something on your site put them off - possibly the price, delivery date, delivery costs, the website design or the conversion process. If your website converts much better for non-PPC traffic, then I'd suggest looking at your keyword list. It's possible to get a lot of very poor, very expensive traffic if you're too vague. For example, if you sell reconditioned laptops, and you bid on "computers", you'll get a lot of impressions. If your advert doesn't specify that you sell only reconditioned laptops, then they'll all pile into your website, and leave again. If you're happy that your advert text is clear about what you do, then look at your landing page. Do you have a high bounce rate from your landing page? Is it obvious where people should go to find what they were looking for?
Hi Clarke Adwords is the best bet IMO. Stay with it. I would suggest you to play around with the keywords, It costs money, but surely you are going to recover them once you find the perfect one. One another thing is try to look around for advice on redesigning your site. A cluttered or confusing design is sometimes the reason why conversions do not happen
Conv Rate - 0.10% - that's the problem (your cpc and ctr look ok) So it's either: a) your ad isn't prequalifying enough or b) your site is converting the type of people clicking on your ad Probably a combination of both. Whatever might be putting folk off purchasing, ie price, mention it in your ad - that'll save unnecessary clicks
Hi Clarke I just had a look at your site. I think I was right about your site being cluttered. Just imagine as a new visitor to your site, where you would click on your site. I felt so confused. You need to showcase your products well. I just ran a google query on "industrial weighing scales" (wow you are No. 1!) and tried to look at a couple of your competitors who also use Adwords. Look at your competitors and see their design. I would definitely purchase from their sites than yours simply because they are so uncluttered and are visually so easy to comprehend and move further. http://www.kuanyi.com/ http://www.weightronixcontrols.com/ I would suggest you to get back to the design table and make a site that looks like one of the above. All the best!
I agree. I think it's more to do with your site's usability than it is to do with Adwords. I'm not in the market for your particular product, however, if I am shopping online I expect to be able to find what I'm looking for very quickly when I get to a website and often what I click on to get there is related to but not exactly what I'm looking for. This means I click on a link to 'Product A' but really want 'Product B' expecting that when I get to the site I will be able to very quickly navigate to the relevant part of the site. If I can't do it within a couple of clicks I will abandon the site and go to one where I can. I suspect this is what's happening with you.
Hi guys, thanks for your input. I have started work on a range of product specific landing pages. Will see if that has any benefit.
Try PPC Detective and find out what the competion is doing and go one better ( they say a 17 girl used this software to succeed in adwords ) , never done a campaign myself but they say the sofware eliminates some trail and error , also maybe join adwordsmentor.com
There are many ways to skin the cat. My question is where are you sending your traffic too. Is it all going to scalesmart.com? Give me some more details and I can help you more. I'd be glad to help
So you're recommending something but you've never tried it? C'mon... I think some people have hit on your landing page being problematic and maybe focusing on JUST you best sellers and creating one landing page for say each of your top five, then focusing your adwords campaigns only on those top five sellers is a good route to take. Are you actively managing the campaign? You need to set a target ROI and stick to it. When a keyword reaches your max target spend you're either going to keep it, (if it's within your target ROI), or pause it if it's not. People are afraid to pause or delete keywords because they think that high traffic volume is the goal. It's not. Lower traffic that is converting for you is the goal. As for finding someone to manage it, be careful, there's a lot of bad apples out there, make sure you do your research.