Im going to test that theory... but it sounds like it has validity. I know if you populate the ad with the keyword phrase it helps with quality score...
Good call, thank goodness I didn't have to learn the hard way when I first started. Somebody filled me in on that info. before hand. Once you figure out that though, it's pretty easy to maintain good QS. Just like vstar said "It's all about relevance".
it is amazing to me being a newbie that there is so much mystery to seo and adwords and there are no absolutes to running a website for profit.
I do webmanaging for a hotel in a ski resort. My task includes Adwords. Hotel business is really a competitive niche. When I started last fall, we were on the second result page. Now I a almost all the time on top of the first page. Doing adwords needs two things 1- study 2- patience Read all the information on Google site. Try different keywords with different ads. And of course your landing page needs good keywords matching the keywords on Adwords. The more optimisation the lower you will pay per clicks. Finally, it is a matter of knowing what you're doing like anyother business. And yes, I get paid to do Google Adwords.