LOL... adwords has nothing to do with SEO. SEO is for natural listings, not paid for listings. back links will have no effect on your quality score or minimum bid price. If you want low minimum cpcs just make sure your keywords matches what your text ad says and your text ad matches what your landing page says. Have a good title, transparent promotional ads, an about us and a privacy policy. This should about do it.
I was just guessing that and didn't know for sure. Also, isn't what you just described optimizing your web page for the keywords you want?
Hi Greg, Might be a good idea in future to prefix your guesses with "I am guessing...." that way everyone will know that it's a shot in the dark
Whilst it's true that nobody knows EXACTLY how Google determines your minimum bids, they are fairly clear about it (in general terms at least). If you want to know how to get a low minimum bid, I'd suggest reading this: http://adwords.google.com/support/bin/answer.py?answer=49174 More specifically to this discussion, the requirements and guidelines for a 'good' landing page are here: http://adwords.google.com/support/bin/answer.py?answer=46675 Backlinks aren't relevant to PPC, but content is.
There really is such a strange mix of information and mis-information in this thread. Adwords has nothing to do with off-page SEO - not backlinks, not pagerank. However, the things you do for on-page SEO are the same sort of things you need to do to make a landing page relevant - and google do keep trying to tell you that - it's what the quality score is all about.
Yes, the SEO thing does work. I now have highly competitive keywords like "wholesale" for about $.10-$.15 a click. Unfotunately I am still in a competitive niche and despite the fact that I have a low CPC, I still will not get much exposure unless I bid higher.
When you bid the lowest CPC and you're in a competitive niche, basically what happens is your website is no longer in the sponsored areas on the first page. In fact, my ad may be appearing in the sponsored area on the 2nd page or even the 5th page. That's the reason why you'll get a lot of impressions but no clicks. Most people that go past the 2nd page no longer seem to look in the sponsored areas.
I already mentioned that. However, optimizing your website with the right keywords is also about SEO.
ok, sorry... i think i got confused... There seems to be a lot of people thinking SEO and PPC are the same.
BTW I was wrong about having the EXACT keywords in your title. My website is optimized for the keyword "wholesale" so I can pretty much get any phrase with the word "wholesale" for about $.15 CPC.
Hi, sorry for not responding earlier, it is different time zone in Europe Anyway, yes I am in competetive niche. 16 to 20 hours after optimization one of the phrases "create your blog" was with bid only 0.8 EUR and last night it was 4.00 EUR. I have only a couple of backlinks because website is really young. All my setting now are on 0.15 Eurocents (bid). and about 140 keywords are active out of total 179. Before, only seven keywords were active with bid of 0.25 eurocents. So, optimization works for me !!
Nevermind, I got it. One thing I just figured out is that the relevance of your advertisement also affects your CPC. I was using a slightly irrelevant ad to draw in more clicks. After I changed it to an ad that was 100% relevant, I went from having 78 inactive keywords to 25 inactive keywords.
Hey Robert. I think I pretty much screwed myself over by bidding on the keyword "ebay". I'm just starting a new campaign with a new domain name and landing page. I tried using a different domain with a different landing page and Google seemed to know that it was the same website.
same content just with a different URL? Google will know are you blacklisted? Or just getting slapped? 1. What are you selling? 2. What is the URL 3. What keywords are you bidding on 4. What does your text ad say? Send me this info and I will see whats wrong