Adwords IS NOT a SCAM!! It's all about SEO!!

Most of you who already know how Adwords works will think I'm stupid for posting this. For all you newcomers like myself, this should help you out. I recently started a new campaign for my new e-book which falls in the category of "wholesale". When I first setup my account I loaded up every single keyword/phrase from the Adwords Tool that was related to wholesale. At first, they ran my keywords for $.15 a click. Just when I thought it was all set, I checked my account again and noticed that every single keyword went up to $1.00-$10.00 a click!! The only keyword that didn't go up to that price was "wholesale sources". I looked back over my sales page and noticed that my title, meta tags, and content were saturated with the phrase "wholesale sources". So basically, if you want to get an affordable CPC for a highly competitive keyword, you have to optimize your entire website for that EXACT keyword. This will bring down your MINIMUM CPC to it's lowest. Optimize your web pages and get as many relevant backlinks as possible. This is the SECRET of using Adwords. So if you are a member of one of these Adwords Scam websites, you can cancel your membership and tell everyone what they're overlooking which is the BASICS.

 

Another reason why you should set up different adgroups for different sets of keywords and create a seperate a relevant landing page for each adgroup

It's all about relevance

 

BTW How do you get Adwords to re-analyze your website? Just made some optimization changes.

 

It's call Google Slap if you promote a site that is completely not relevant to your campaign.

 

But you need the EXACT keywords in your website. For example, my website is related to wholesale dropshippers but I don't use that keyword/phrase anywhere on my landing page.

 

If you use the keywords you want but your website is not optimized enough you will be looking at $1.00 a click minimum. After you optimize your website more it will go down to as low as $.10 a click MINIMUM!

 

WOW, what a surprise , I never thought that the CPC had anything to do with the optimization of my website !!???

I thought the CPC was only related to how much competition there is for a keyword ....

Does Adwords mentions this anywhere ?

 

keyword and landing page relevance directly effects the min CPC. If you are being google slapped, it is because the messaging in not transparent from keyword, to text ad to landing page.

Also, wholesale sources has been associated with a lot of scams in the past, and google is aware of this, which they will be keeping a close eye on for those types of keywords.

If they think your selling something that provides no value, you will continue to get slapped.

 

That's what I'm saying! Google needs to put that right on the login/signup page. They need to put in big, bold, letters: PLEASE OPTIMIZE YOUR WEBSITE TO GET THE LOWEST CPC POSSIBLE. It's not entirely about how much the bidding is because you can get slapped with a $10.00 CPC for a key phrase like "doggy computer" if your website doesn't have the phrase anywhere in the titles or content. But then again, even if you have the lowest CPC possible which is maybe $.05 a click, you won't get as much exposure as other websites. Especially in competitive niches.

 

you can try use exact keyword in ppc but the ppc cpc will be higher but the keyword will be targeted.

 

now why would google do that? They don't care if everyone gets a low CPC. They would rather bury the information and let those wise enough to figure it out, figure it out.

 

This is what happens when a business has no competition... Sigh...

 

Also, if your CPC is at $1.00 minimum, that means your website is somewhat optimized for those keywords/phrases but needs a little more work.

 

This is some information. I have just tried to work with this method, and it really works. More than a half of my keywords doesn't worked before, because it was a high bid for them, and after optimizing, it works like a charm and I have just 4 keyword they are not active because they are searching much money for it.
Thanks for this information and God bless You

 

Hey, I'm glad I could help you. Also, I was curious, are you in a competitive niche? Can't seem to get some of the keywords out of the $1 minimum CPC even after a little optimization. Also, how many backlinks do you have to your website? It may be because the only optimization I have is on the website page.

 

Does our CPC increases if the keyword completely matches to the landing page ?

 

Well, just do what you would normally do to optimize a website. Add the keywords you're going for in your title, meta tags, and throughout your content. Also, build up relevant backlinks to your website.

 

BTW I wrote about the website I'm trying to promote in my blog which is also wholesale-related. I'm just testing it right now to see if the keywords have a lower CPC since my blog has some PR and is more optimized than my sales page.

 

Hi Greg,

What have relevant backlinks got to do with PPC?

 

Relevant backlinks have to do with SEO which is what Adwords is all about.