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Adwords in GMail

Discussion in 'Google AdWords' started by smudger99, Jul 23, 2007.

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  1. #1
    Can any please tell me how or even where does Google get the Keyword matches from in Gmail?

    Is it in the Body of the Text, Subject Line and does it catch links?

    Has any one had good/bad expriences in targeting visitors with it?

    Cheers for any help

    Smudge
    SEMrush
     
    smudger99, Jul 23, 2007 IP
    SEMrush
  2. Huligan

    Huligan Peon

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    #2
    Here is the best I could find.

    Gmail is included in the content network.
     
    Huligan, Jul 23, 2007 IP
  3. Hade

    Hade Active Member

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    #3
    It's from the body of the email as far as I'm aware.
     
    Hade, Jul 23, 2007 IP
  4. oseymour

    oseymour Well-Known Member

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    #4
    I think body and title of the email...
     
    oseymour, Jul 23, 2007 IP
  5. smudger99

    smudger99 Peon

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    #5
    Cheers guys I suspected that it would be both title and content however, wondered if this was confirmed anywhere?

    I'll have a trawl through t's and c's for Gmail I think just to make sure

    Many thanks for your help so far
     
    smudger99, Jul 24, 2007 IP
  6. pkddelhi

    pkddelhi Active Member

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    #6
    From the content of the email.
     
    pkddelhi, Jul 24, 2007 IP
  7. oseymour

    oseymour Well-Known Member

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    #7
    I think the tile is too important to be ignored....it tells the subject of the email...
     
    oseymour, Jul 24, 2007 IP
  8. jaybong

    jaybong Peon

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    #8
    I would assume the title would be at least reduced in importance if not ignored as many people don't bother with correct subject lines, especially when talking to friends and family.

    How much can be deduced by looking at "Re: Hi"
     
    jaybong, Jul 24, 2007 IP
  9. Hade

    Hade Active Member

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    #9
    Hwy not do an experiment? Send yourself a load of emails with varying bodies and subjects.
    In fact, I'll give it a go now...
     
    Hade, Jul 27, 2007 IP
  10. Hade

    Hade Active Member

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    #10
    Here's the results:

    Subject
    pets, rabbits, cats and dogs

    Body
    I want a new car. Maybe a porsche or something.
    I'd like to take it on a test drive first.

    Ads
    Porsche hire
    Porsche experiences
    Car Import Porsche



    Subject
    new cars, porsche, drive

    Body
    I'd like to buy a new pet from the petshop.
    Maybe a dog or a cat. Or even a rabbit.
    I love animals

    Ads
    Superb Kennels & Runs
    top quality dog beds from
    Fat-boy Beanbags


    Looks like I was right, it's the body!
     
    Hade, Jul 27, 2007 IP
    jaybong likes this.
  11. Hade

    Hade Active Member

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    #11
    Heh, I just tried sending myself an email which just said "dave has died"
    Just as I thought, there were no ads.
    As stated in their help pages, their system detects sensitive emails.

    It'd be funny if it advertised funeral homes and coffins down the side!
     
    Hade, Jul 27, 2007 IP