Adwords Impression Problem

Discussion in 'Google AdWords' started by 730promo, Jan 19, 2011.

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  1. #1
    Hi,
    I am new to Adwords. I have a campaign running whih has 10 keywords and i have 5 different ads. When i check my impression stats one of the ads is being served 74% of the time. What determines which Ad shows up for each keyword and how can i make the ads appear evenly??

    Thanks in advance for any help you can give me
     
    730promo, Jan 19, 2011 IP
  2. SEO-WATCH

    SEO-WATCH Well-Known Member

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    #2
    Normally you can see behind each keyword the amount of impressions it has received and the amount of clicks, can you see this or not...?

    To let your ads appear more evenly you have to check your campaign settings at the bottom is a tick box.
     
    SEO-WATCH, Jan 19, 2011 IP
  3. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #3
    It's all revolves around QS - Quality Score. More in the Adwords FAQ. The ad getting more impressions must be the one with a higher QS. You also want to set your ads to Rotate (campaign-level setting, default is Optimize) and you should test only two ads at a time.
     
    Lucid Web Marketing, Jan 20, 2011 IP