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Adwords Import to AdCenter

Discussion in 'Bing Ads' started by EZas123, Jan 7, 2011.

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  1. #1
    I figured out how to import adwords campaigns into AdCenter - What is the real benefit? Does it really save time?
     
    EZas123, Jan 7, 2011 IP
  2. miken101

    miken101 Guest

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    Hi, currently adcenter allows you to manage both yahoo and bing accounts simultaneously, however does not support adwords. That said, there is no real benefit to importing adwords campaigns into adcenter, other than to test those campaigns against your adcenter campaigns for effectiveness. For example, you can run a repot in adcenter at the keyword level and see how those keywords that you you brought over from adwords are generating clicks on bing and yahoo as opposed to your adcenter keywords. Similarly you can run a report in adwords to see how your keywords are doing there and compare the two. You might notice more and better traffic for that keyword coming from bing and yahoo, than google. Hope that helps
     
    miken101, Jan 13, 2011 IP