I am new to ad words and can anyone tell me what this means and what to do here. The status of my keywords say Rarely shown due to low quality score. what does this mean and how do i improve it. Thanks
There's two major components to QS: keyword relevancy and click rate. More details in the Adwords FAQ but basically, first check if your keywords are judged relevant by the system. If so, create ads that are more attractive that people will click on. When your CTR goes up, your QS will too.
As all know that adwords is google's paid campaign section where you will bid on keywords on the basis of PPC (pay per click). To bid on any keywords first check the keywords' search volume, competition with high and low bidding on that particular keyword, You can check these from google keywords selector tool.