Hey guys, I was wondering if there was any adwords wizzards that could offer me a helping hand. I am currently trying to increase the quality score of a key word [fire rated downlights] as an exact match on this page Fire Rated Downlights. I am currently obtaining a quality score of 7/10. I have tried making the landing page as relevant as possible with trying to mirror the ad content in the landing page description meta tags. If someone could help me increase this quality score I would be most grateful as its driving me mad. Kind regards, Elliot
A QS of 7 is good. In fact, in the old days, QS did not have a number, simply a designation of Poor, Good and Great. Great was today's equivalent of QS 7 to 10. I explain more in my Adwords FAQ but it comes down to: QS is a calculation of your click rate in relation to that of your competitors. Therefore, you need to increase your CTR in order to increase your QS. How to do this is explained in Master and Dominate PPC.
Thank you for your reply. I was not aware that click through ratio was represented in the quality score of keywords. I shall research your articles for more in-depth information.
google don't mention CTR against competitors in any of their documentation (although you could infer this is how it is calculated) google advises that it calculates the QS from the users searches in relation to the keywords I have some keywords with nil searches, nil CTR, and QS of higher than 7/10 Therefore I tend only to use them as an indicator
Actually, they do say that. Not in those words but that's what they essentially say. Besides, yes, you could infer. Quality is being measured. That means you need a baseline, something to compare with. As for nil searches, obviously you don't have a CTR. But it can do an estimate based on your ad, compare it to similar ones. You still need a starting QS. Once you get impressions, the normal calculation is used. That's why QS may change a lot one way or another in the early stages of a new campaign. It just didn't do a good estimate at first but I see this less and less often. The software is very sophisticated.