Hello Everyone I am relatively New to PPC and am trying to learn as much as I can about the software. I use google editor for all my adverts and campaigns and find that this a good tool to use. The question I have relates to text ads and the amount of charactors one can use for the headline tag? Google has a limit of 30 Charactors, however I can see competitors using 50 charactors? Somone said that you can get awat with more if you use the keyword insertion on the header field? However they only report getting aways with a few more charactors 1 or 2 more. Does anyone here know what I am missing? shiv