Adwords Gone Mental

Discussion in 'Google AdWords' started by sparckyz, Nov 22, 2007.

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  1. #1
    Why is it all my keywords are nice and low priced and as soon as the impressions/clicks start to go up WHACK! so does the price (CPC)???
     
    sparckyz, Nov 22, 2007 IP
  2. sparckyz

    sparckyz Peon

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    #2
    Well...I can only assume no-one knows the answer :rolleyes:
     
    sparckyz, Nov 22, 2007 IP
  3. Avo19

    Avo19 Well-Known Member

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    #3
    If it's a new campaign, then it takes a little while for the QS to kick in. Give it a day or so then you'll see bids that more accurately reflect what G's thinks of your campaign.
     
    Avo19, Nov 22, 2007 IP
  4. clenard

    clenard Active Member

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    #4
    Relevance.

    Make sure your keywords, ads and landing pages are all relevant to each other and make sure the quality of content is good. This will increase your QS with Google and your CPC will go down... if they're not - it will go UP in price.
     
    clenard, Nov 22, 2007 IP