How many of you are creating Mobile ads in your Adwords campaigns? How many of you are creating separate campaigns for Desktop and laptop computers and for iPhones and other mobile devices with full Internet browsers? What are the differences in amount of traffic and differences in ROI?
How about difference between: Desktop and laptop computers and iPhones and other mobile devices with full Internet browsers That is not applied to Mobile ads. By default both options are checked under campaign settings. To conclude something, one campaign for each should be created. I was wondering if conversions for the second option are lower, how many of my money is wasted since I have both on? Should I check it off? The best would be to create different campaigns for each, but maybe it is waste of time. Any experience with split testing between those two?