I am wondering who pays Google ads to get the hotel ranked in the first places on the left hand side of pages such as: https://www.google.com/search?sourc...fq=1&tbm=lcl&rlfi=hd:;si:12808584183743737837 Who? the hotel or one of the booking sites? I ask the question because the ad does not lead to the site of the hotel. It leads to a window showing mostly ads to various booking sites .
The Google Hotels is a program that you have to opt in for and be accepted. It is strictly monitored through Google, although the ad spend will be billed to the client for each click. I have some more info on this if you want to PM me.