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AdWords for content only sites?

Discussion in 'Google AdWords' started by Tiny Tantrums Media, Oct 29, 2013.

  1. #1
    Just wondering if anybody thinks Google AdWords is appropriate for a content driven site which relies on advertising dollars as income. I have a PR6 site and wondering if there is a way to drive traffic that costs less than my average cpm, which ranges from pennies to several dollars.

    Thanks!
    Tiny Tantrums Media, Oct 29, 2013 IP
    PhilipSEO likes this.
  2. PhilipSEO

    PhilipSEO Well-Known Member

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    #2
    Whether running AdWords makes business sense is a question of arithmeitic. Test it!

    This is not the recommended approach, usually, because it's hard to make more than you are spending, unless the onsite ads are extremely lucrative. Let's say the CRT on you onsite ads is 1%, you get 1 click for every 100 AdWords clicks. The odds of a profit are not high, so you had better know what you are doing, be an Expert at AdWords -- find cheap, relevant, noncompetitive keywords, get a high quality score on them so you are paying only pennies per click.

    Technically speaking, if you are using Google AdSense on your site, do not place AdSense ads on the AdWords landing page, though out can place them elsewhere on the site.
    Last edited: Oct 29, 2013
    PhilipSEO, Oct 29, 2013 IP
  3. Tiny Tantrums Media

    Tiny Tantrums Media Peon

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    #3
    Thanks Philip. Makes a lot of sense.
    Tiny Tantrums Media, Oct 30, 2013 IP
    PhilipSEO likes this.
  4. monkeye

    monkeye Member

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    #4
    I wouldn't recommend it.
    I would rather work on my content as if I am not getting much traffic it means Google doesn't appreciate much my content.
    monkeye, Nov 1, 2013 IP
  5. Traditione

    Traditione Active Member

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    #5
    Yes it helps because it increases traffic, which you can use to sell more expensive ad blocks that counterbalances your Adwords bids.

    It's about developing the property as you would real estate where the investment is commensurate with potential returns
    Traditione, Nov 1, 2013 IP
    PhilipSEO likes this.
  6. WeepingLizard

    WeepingLizard Member

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    #6
    On the surface I would say either:

    Probably not
    or
    It will cost you something to test it

    You might actually be able to run a small profit but then you need to work out your ROI and make a call as to if its worth the time to setup, you can, to a degree leave it running if you get your numbers right and at that time it will make more sense but CPC can fly up and down so you need to think about your max bids and lock them in, however, a higher maximum bid.... even if you end up paying less effects the adrank.

    If you even have an incline that it will work for your business I think its worth trying with a voucher on a new account. In the UK you can get a £75 voucher with an initial spend of £75, that would make a test far more appealing I would think?
    WeepingLizard, Nov 2, 2013 IP
  7. promisem

    promisem Active Member

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    #7
    I run campaigns for several content-oriented sites and get a decent ROI, although it has taken a lot of time and testing. I focus my ads on landing pages with a low bounce rate or that convert into social followers or email subscribers who then come back again. That audience growth leads to more revenue.
    promisem, Nov 14, 2013 IP