I usually get quality scores between 7 and 10, 10 being quite common as I use one keyword/keyword phrase per adgroup which normally gives me a 9 or 10 so I know what Im doing, but this one has me baffled... I started a campaign on holidays to sharm el sheikh. Heres what I did.. Adgroup (1 keyword phrase exact match): [sharm el sheikh holidays] Ad: Sharm El Sheikh Holidays Compare holidays to Sharm El Sheikh Save money and book online www.sharmelsheikhholidays.org My quality score is 1 My landing page/ad text is highly relevant so why am I getting a quality score of just 1?
Because it is a bridge page of affiliate links and google slapped it. At least it sees all the affiliate links, try to remove them just to see if the QS improves (although this may take a while, too. Maybe try a different domain on the same page in adwords.) - if not, the domain is slapped and you can forget it.
I hope this just applies to Adwords not organic results. How am I supposed to compare prices without links?
Exactly as thumoney says - have a look for Google Slap online or in this forum and you'll get a ton of info about it. Google is cracking down LOADS on this lately. One thing I've been thinking about though is that if G have an automated system for detecting this (which they do), and then they decide such sites are too poor quality to displayed on adwords (which they do by assigning a QS so low it becomes unprofitable to advertise): then how long until they start hitting naturally listed 'thin content' affiliate sites?? Gotta be in the pipeline I reckon...
I don't know if this is still important to you, but you don't have to move away from adwords, I wouldn't advice that at all. What you have to do is create a landing page that is ok with adwords. In your case: 1. if possible take a new domain (if not change the landing page and then try to contact your google rep politely about it, this will take time and success is not guaranteed) 2. put max 3 affiliate links on the page (maybe you want to cloak the links, too, so that they don't look like affiliate links) 3. use unique content 4. build more than just one page of related content on that domain
No, it's not because of the .org. TG2006, Although your page is filled with relevant keywords, all the affiliate links maybe hurting your q score. Perhaps redirecting your affiliate links will solve the issue.