I have been reading and reading about how to make adwords work for me and i STILL cannot find out how to get the low cost clicks. Below i wrote out an example (not real) of what i attempted to do with certain keywords.. Low and behold, they are still asking me $5.00 to make the listing active.. OR.. they say that the listing is active but nothing is being shown on google when i search. Keyword - aardvark search google and it doesnt show anyone else using that keyword. Put the keyword into an adwords campaign such as "aardvark samples for free" sign up now for a free sample of aardvark - awesome deal Basically what i would do is to incorporate the word aardvark into the html on one of my affiliate landing pages.. Then use it in the adwords so the ad is targeted to that word.. If all this is done, why is it not active, or asking me for $5.00 to make it active? Thanks in advance for the help!