Hey Guys - I just joined here and have been reading for about a week and have learned more in that week than the last year. Thanks for all the good information. Here is my challenge : I have an account and am advertising for a set of items on Adwords from CJ. I have a campaign doing printer related sales that has about 9 ad groups with a total of around 400 keywords. My bids are all fairly low .10 ~ .40 cents. My daily budget is $30 dollars. This campaign has only been up for about 48 Hours. It has a total of 14 Impressions (which is the first weird part since some of these are fairly common words). Here is the puzzling part, when I tell Google to recommend my daily budget (currently I have it set to $30) they are telling me that they recommend $40 dollars a day. Which to me means that I have enough keywords to generate a lot more traffic than 14 impressions. And that is where I am confused... 1. Why does Google tell me I should expect to spend $40 dollars a day ideally on these keywords (between .10 cents and .40 cents) and yet after 48 hours, I have only seen 14 impressions? 2. Is 48 hours not enough time to see results in a new campaign? Other notes and settings : -I am not a part of the content network -My target language is english -my target location is "all countries and territories" -the 14 impressions I have seen have all been about top 10 position. -I have no other limits or options set in the settings for that campaign. Thank you now for any time of advice you can offer.
If its nothing to do with quality scoring/new account/etc etc then you can always turn to the Ad analysing tools at https://adwords.google.com/select/DiagnosticTool Check out a particular keyword, or put in the URL of a Google search where you would have expected your ad to show up. You may find you're not bidding enough on each keyword to get it high enough ranking. My advice is bid higher than you would expect at the start, then gradually reduce your bids as the days go by, until you reach your actual target bid price ... ... but that's just my strategy ... others may say otherwise. H
Dum - Dee - Dum - Dum "Your ad shares a similar Display URL with a competing, higher ranking ad." That is my problem. Thanks for showing me that tool. That is pretty useful stuff. You Learn Something New Everyday.
You're welcome. I guess you're selling as an affiliate? If so, purchase your own domain name with minimal hosting, making sure you can have subdomains too. Then set up your display URL to be either ... search-term.yourdomain.com or www.yourdomain.com/search-term ... of course, that does mean you have to have some content too, but then again you'll get better response with pre-selling rather than direct linking anyway ... ... well, usually H
Well, right now I am trying both. I am marketing as an affiliate on CJ. I am trying to go link direct to the merchant and I also own my own servers and hosting and built up a small site with some content and articles related to the item and built some landing pages for the keywords. SEO'ed the site some and found that my keywords costs were alot less with the site but my conversition rate went through the toilet. And that is why I am back to "testing, testing, testing" Thanks again for the help and info.
Linking directly to the merchant is not the best way to go in almost all cases. It is pretty much a no go entirely with adwords, but even with other programs I don't do it, because I like to properly track and manage my traffic.