Hi, We have an e-commerce site and run Adwords ads for our products. We are thinking of using dynamic landing pages. By dynamic landing pages I mean we want page headers reflect (echo) the keywords people searched with. For example, if they searched for a brown ceiling fan, we want our page header to be “brown ceiling fansâ€. My questions are: 1)Would dynamic keywords on landing pages help with our quality score? 2)We really think that it may help with our conversions since people would see exactly what they searched for on our landing pages. Do you think it can really help with conversions? 3)What is the best and easiest way to add dynamic keywords to our landing pages? 4)Our landing pages are pages from our web sites. Would it affect our web sites value in terms of SEO? Can we get banned or punished by SEs if we do this? Thanks
Yes...definetly dynamic landing pages will increase your conversion...although I'm not sure about the Quality Score. The simplest way to achieve this is to add your keywords in front of the URL as a query string & then using javascript you can get it on your page and display it. But the hard part is that you have to do it for every keyword but there are tools through which can automate this process. Let me know if you need more detailed description!