adwords driving me nuts. please help

Discussion in 'Google AdWords' started by web_dev, Sep 28, 2007.

  1. #1
    I started a campaign about 3 days ago. So far i have no impressions and no clicks. I'm pretty sure people out there are searching for the keywords i have.

    The funny thing is im using tail keywords and i know they being searched regularly. Everyday when i wake to see my campaign, adwords tells me "No
    Although your ad is showing, its rank is not high enough to place it on the first page of search results. "

    But a night before my ads were showing fine. I started mt cpc from .12 and now im up to $1.00 and still no impressions and clicks because everyday when i wake to check my stats, adwords pushes my ads to 2nd or 3rd or even 4th page.

    What the hell? These are long tail keywords.
     
    web_dev, Sep 28, 2007 IP
  2. atrain2442

    atrain2442 Peon

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    #2
    check your QS. maybe look at your advert to see if its relevent to content on your landing page.
     
    atrain2442, Sep 28, 2007 IP
  3. web_dev

    web_dev Peon

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    #3
    Is there a way you can check the quality score of your campaign all together? Right now i have to check each keywords for its quality score. It's a pain when you have to go through a huge list checking each keywords at a time. Is there a faster way to do this?

    Okay, so today i raised my bidding to $1.00 and got few clicks (i track traffic using google analytics) however google adwords still showing 0 impressions and 0 clicks for those keywords in my campaign. How long does it take to update? Isn't googe adwrods reporting real time?

    please advice.
     
    web_dev, Sep 28, 2007 IP
  4. templates

    templates Notable Member

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    #4
    normally they are about 3 hours behind on clicks and impressions,as well as money spent if im not mistaken...
     
    templates, Sep 28, 2007 IP
  5. Boston SEO Freelancer

    Boston SEO Freelancer Peon

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    #5
    I can tell you right off the bet that is the quality score that is causing you ads not to show because you are only bidding .12 a keyword and when you have a low QS ana low CPC google will not rank you ad high enough and as a result your ad will not show. Are you landing people to a relevant landing page which reflects you ad copy.
     
    Boston SEO Freelancer, Sep 28, 2007 IP
  6. web_dev

    web_dev Peon

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    #6
    I have a landing page but its just a redirect. So, the user is redirected to the advertisers page from my domain.

    Does this cause your cpc to go up?

    I see that QS of my keywords is "OK", some are "GREAT" but my cpc bid is $1.00. Its kind of high. It beats the entire purpose using long tail keywords. I was hoping that i wouldn't have to bid more than $.20/keywords. Because I thought that's what smart bidding is?

    But hopefully now i will find out which keywords are being searched and getting clicks and try to bid low on those.

    I think i should build a landing page for my campaign with some relevant content. Maybe that will help me convert.

    p.s. is there a way to check your keywords status including their quality score easily instead checking each keyword at a time?
     
    web_dev, Sep 28, 2007 IP
  7. sarathy

    sarathy Peon

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    #7
    my opinion is:
    dont increase your cpc and go to sleep, always increase your CPC while you are awake so that you can check the spend in frequent intervals.,

    How many competitors are thre for your keywords?
     
    sarathy, Sep 28, 2007 IP
  8. s&ptrader

    s&ptrader Peon

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    #8
    I'd suggest developing your own landing page ... google might have a hidden penalty for redirects

    it states they dont allow redirects here under Affiliate Policy
    https://adwords.google.com/select/guidelines.html

    hope this helps
     
    s&ptrader, Sep 29, 2007 IP
  9. PPC-Coach

    PPC-Coach Active Member

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    #9
    Well, a lot of advertisers are using the scheduling feature now which would explain your ads showing at night on the first page then not during the day. (they're turning off their campaigns at night).

    As for overall qs, you can't see it. Only for each individual keyword. Also, they don't really like redirects so that could be costing you extra money in higher bids.
     
    PPC-Coach, Sep 29, 2007 IP
  10. xdimension

    xdimension Peon

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    #10
    hmm... just curious how many keywords are normally using for adwords? and if I don't have a landing page which includes a keyword in the url, must I create it?

    oh I'd like to add, I saw a sample of adwords setup, for a competitive keyword and low bid, still creating a good amount of clicks, but mine always needs pretty high bids. Although they are different cases, but I'm wondering how it can happen?
     
    xdimension, Oct 2, 2007 IP
  11. gsga02

    gsga02 Peon

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    #11
    why don't you use a direct link (with your affiliate code inside) to the company, product You are advertising?
     
    gsga02, Oct 2, 2007 IP
  12. xdimension

    xdimension Peon

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    #12
    yes, currently it directs to my site as it is my own product, but the problem my impressions is very low unless I bid high.
     
    xdimension, Oct 2, 2007 IP
  13. tmock5

    tmock5 Peon

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    #13
    Hey man,

    If you have the phrase in [ ] or " " it will narrow the term... which is good because it will convert better... but will decrease impressions.

    Anyhow, if you aren't getting any impressions... you either need to raise your bid amount... or pick less targeted terms.

    I'd raise my bid amount first to make sure people are searching it.

    tm
     
    tmock5, Oct 2, 2007 IP
  14. xdimension

    xdimension Peon

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    #14
    thanks for the tips, yeah the impressions is low unless I raise my bid, I've already put some untargetted keywords, if I put more it seems my campaign isn't targetted at all, what's the purpose I advertise then?
    Wondering adwords is so competitive like this, or I do wrong in setting up? :confused:
     
    xdimension, Oct 3, 2007 IP
  15. Lastbutnotleast

    Lastbutnotleast Peon

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    #15
    Great thread!

    Thank you!
     
    Lastbutnotleast, Oct 3, 2007 IP