writing to those who know adwords policy much better than most: i have a handyman construction campaign up" the url of course is all about handyman in New Mexico" MY question is: i built homes for rent, cars for sale, and find jobs all linked off of the handyman url" what im needing to know is: can i post ad groups can i post keyword pointing to jobs, cars, house for rent of the handyman site ??? would that be considered a violation???
you can divide many campaigns to run many different keyword groups for product groups. In each campaign, you create 10-20 detail keywords.
You can send traffic only to pages within your domain and it also depends on the landing page you're redirecting traffic to. If that landing page meets Google policy. But if you re redirecting to an affiliate or earning by selling ads on landing page Google will consider it a violation. By mixing all those types of business you'll probably get low quality scores which will lead to high CPCs & low positions. Consider this: The display URL must match the destination URL after all redirects. The promotion must accurately reflect where the user is being directed Promotions must be relevant to the landing page The final URL that you enter for your ad needs to use the same domain as your landing page's domain I'd suggest that you create clear and simple structure, for example 3 campaigns: Homes for rent Cars for sale Find job For each find the most relevant landing page within your page's URL. If I missed your question provide more information.
This is good advise but for a beginner. It says you should always categorize your keywords into categories in the way that reflects your website structure. Which is the same as Google suggests. However some cases are different and cannot use this rule or at least cannot use it effectively. Only thing that Google wants to say by saying this is that the structure of your adwords account should be in topics. Similar keywords go together in topics (ad groups) to write relevant ads for them, to address users that search with ads that are relevant to them. The same is with landing page. Structure is reflection but relevance is the key. Ads and landing pages should always be as relevant as possible. 10-20 keywords is good advice, but also there are exeptions. If you have 100 keywords all with the same root like "cars for sale", "sale cars", cars sale", ... Then you can structure them into same ad group no matter if there is hundreds of them and vice versa. If you have 2 keywords that bring enough traffic (many clicks a day), why should you add something less relevant? This is good advice for beginner but very broad.
MartinsAdWords; good advice" being an adword management problem shooter" if incase i do this: ide use the advise , can you look a couple of pages i will ad to new campaigns coming off of those links" attached to oahu - ile pm you
I've run several different Adwords campaigns and tried virtually everything but never got a good ROI. I even hired an expert to assist but always lost more money than I made. Now of course I'm sure it all depends on what you are selling and the demand for it. But it seems to me that Adwords is better for large ticket items. Because if you are paying $1+ per click and your average sale ticket is $20.00, then you will most likely loos money. That has been my experience anyway. I'd love to find a way to make it work. Even to break even would be nice..