when I click on adwords sometimes adwords displays page cannot be displayed I am curious if that happens does the person paying for the ad still get charged?? Also can anyone throw me a few tips. I am a beginer at adwords and am curious how to make it a success. should I just target low traveled keywords for less money and get those scraps? ty
No, this is a bad idea. The key in adwords is not just the natural thing of pay more for more competitive keywords. You may focus in look for the keywords that is interesting for you and write ads that attract people to click in it. If you write a very good ad that attract people to click in it (high CTR%): no matter how competitive is the keyword - Google will give you cheap traffic for it. Google earn money not for showing his ads, but for when someone click the ads: so he will compensate you for writing an ad that has high CTR: the real competition in AdWords is not just who pays more but who has the better CTR% ad.