Hi all, I am just trying to understand what is the commonly preferred mode of advertising - display ads or text ads? Cheers Shan
That depends upon you. whether you want the traffics or product sell. Whether your products need visual ads or text based. For example for software products text ads are good. I think that depends upon your products and business.
If you design your own pages sometimes a nice picture can make your page look better, and add to the design of your page. Text Ads are pure click me please thankyou. You are talking about Adwords so I imagine you just want the click me please approach. If you were putting Adsense on your site, you would consider the nice picture. I get all my ads for free now, so don't bother with adwords. pm me if you want to know how I get them free.
Text or display depending on your product, if your ad advertise soap products (for example) then it will be more attractive with a beautiful girl images on display advertising, but if your product is an online business, then simply with text ads. But if I myself prefer to make ad text because the preparation is very simple
I prefer text ads in search because it bring higher conversion rate compare to image ads. Image Ads most of time i use for create awareness, but low conversion from there.
I completely agree with that. I prefer having designated campaigns for text ads, excluding display network. I would then look to create a new campaign solely for display based on the stats gained from the text ads data. Also, try re-marketing as well, again separate campaign for this, but this is good for reminding those customers that didn't quite make a sale that you are still there.