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Adwords Dirty Little Trick?

Discussion in 'Google AdWords' started by transburgh, Aug 27, 2007.

  1. #1
    Has anyone else (mainly the experienced users) noticed that when you start a new campaign that the keywords are positioned relatively high? Then following the first day with no changes to your campaign, the words drop a page or two. I went from page one to page five with zero changes (this was not during the most recent formula change).
    SEMrush
     
    transburgh, Aug 27, 2007 IP
    SEMrush
  2. Huligan

    Huligan Peon

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    #2
    In nearly all of the new accounts I create for clients, I have noticed they come out of the gate pretty hot and then settle down over time. I've always thought Google was trying to encourage (i.e. hook) new users.
     
    Huligan, Aug 27, 2007 IP
    GuyFromChicago likes this.
  3. transburgh

    transburgh Peon

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    #3
    I think it is a ploy to show advertisers the amount of traffic you can get on the first page. I have been working on PPC for a while and I have never seen it to the extent I have recently.
     
    transburgh, Aug 27, 2007 IP
  4. KunkVentures

    KunkVentures Peon

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    #4
    I think what you are finding is just a competitive market. Your competitors raise their bids to displace you.
     
    KunkVentures, Aug 27, 2007 IP
  5. transburgh

    transburgh Peon

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    #5
    That would not happen in one day. If I dropped 5 pages in 24 hours that would mean potentially 40 competitors upped their bids. That is not realistic.
     
    transburgh, Aug 27, 2007 IP
  6. smudger99

    smudger99 Peon

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    #6
    Could it be a: your right about giving a higher position to show the potential of AdWords to new adverts or b: give you a high initial QS and then look at it again after you have had some traffic and therefore data to judge the correct scoring for your advert?

    Just two ideas not proof etc to back them up, I agree that the competition upping their game is a lost agreement
     
    smudger99, Aug 27, 2007 IP
  7. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #7

    That happens when they are figuring out your quality score.
     
    GuyFromChicago, Aug 27, 2007 IP
  8. 1EightT

    1EightT Guest

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    #8
    It's simply because you have no history so they anticipate a best case scenario. After a couple days google knows if you have a decent click through rate and has calculated your quality score. At this point they know if you deserve a good position or not. It's pretty simple when you get down to it. They aren't going to penalize you for being a new user.
     
    1EightT, Aug 27, 2007 IP
  9. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #9
    That's assuming the keyword has no history w/Google. They use historical data in the initial QS as well...when it's available.
     
    GuyFromChicago, Aug 27, 2007 IP
  10. 1EightT

    1EightT Guest

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    #10
    Correct, but i'm simply speaking about your account and campaign history, not the keywords history.
     
    1EightT, Aug 27, 2007 IP
  11. transburgh

    transburgh Peon

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    #11
    I think it has to do with the CTR. I went into a very high searched keyword with a narrow product (on purpose) and expected a low CTR and that is what I got.
     
    transburgh, Aug 27, 2007 IP
  12. onestop

    onestop Well-Known Member

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    #12
    I also think it has something to do with QS. It stays at the front, and google has the chance to test CTR and time spent on the site, and other factors.

    Then, they start adjusting the position depending on the QS of the keywords.

    I think it gives a good start for a new campaign/account.
     
    onestop, Aug 27, 2007 IP
  13. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #13
    And CTR is used in the determining the QS:D
     
    GuyFromChicago, Aug 27, 2007 IP
  14. transburgh

    transburgh Peon

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    #14
    Very True ;)
     
    transburgh, Aug 27, 2007 IP
  15. mamina

    mamina Active Member

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    #15
    Google wants to find ads that actually deliver... otherwise its free advertising. Coming out of the gate... Google is going to spray the ads everywhere and see what sticks. If there is a high clickrate then the ad will keep coming up, if not it is not going to be shown as much.

    As a webmaster and SEO it is my job to make sure the ROI of an ad budget to sales made is worth the sale... it's a game of finding the right ad with the right keywords.

    One mistake people make is they have one ad for all their keywords. You need to have different ads for different keywords in order to get the most out of each ad you are serving.
     
    mamina, Aug 28, 2007 IP