Hello there, I manage 10 travel websites, each with 2 main conversion types - lead and sale. I use both Adwords Conversion Tracking and Google Analytics to keep an eye on the state of things. Is there any way at all to customise the columns so that I can see both conversion types on the Adwords dashboard at once? It would be really handy to see all of the info for both the sales and the lead figures without going into the Conversion Tracking tab or running a report. I've tried to find an answer in the Help Centre, but nothing so far. Any help would be much appreciated. Thanks!
You unfortunately would have to rely on Analytics to distinguish the two or make seperate Campaigns to target each type of conversion. So the keywords relating to the lead would have it's own Campaign / Adgroup for example; although it does still not guarantee that the conversion is one or the other (and is most likely impossible to set up as some of the keywords will relate to both conversion types).