Hi Guys, I've got 2 campaigns running, 1 with a $100 a day limit and the other with a $75 dollar a day limit. The $75 campaign always comes up short to the tune of about $25, however the $100 a day campaign goes over by $20-$25 a day. Does adwords spread out the total daily budget across all campaigns and spend the shortfall in one campaign if another doesn't hit it's daily limit? Cheers
No, but they may overdeliver per day by 20%, but they will (should) ensure that you haven't gone over your budget for the entire month, and credit you for any overspend.