adwords daily budget exceeded

Discussion in 'Google AdWords' started by alexei_aus, Jun 26, 2007.

  1. #1
    Can anyone tell me why if I set up daily budget to $50, sometimes the figure goes over that and my daily spent is $55 or $58.

    Is there any way to stop that from happening?
     
    alexei_aus, Jun 26, 2007 IP
  2. Johu

    Johu Peon

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    #2
    The daily budget is figured as an average of the monthly budget - If your daily budget is $10, some days you may have spends of $12, but at the end of a 30 day month, your budget will not exceed $300 ($10/day * 30 days). If your budget does go over at the end of the month, Google will still only charge you the $300, and the rest is considered free clicks (overdelivery in Google's terms).
     
    Johu, Jun 26, 2007 IP
  3. alexei_aus

    alexei_aus Active Member

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    #3
    thanks mate. that was the answer i was looking for
     
    alexei_aus, Jun 26, 2007 IP
  4. GuyFromChicago

    GuyFromChicago Permanent Peon

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    GuyFromChicago, Jun 27, 2007 IP