Hi: I am running Google Adwords Campaign. I am getting lots of impression but not getting any clicks. Our Campaign is Search Engine Optimization related. Every position in keywords approx. 7-8. Can anybody tell me where the problems. Also suggest me how to find niche keywords. Any free niche keywords tools are available or not. sapindia
In regards to your ad positioning: '1' is the highest position on the first page of search results, but there is no 'bottom' position. Ads with an average position of 1-8 generally appear on the first page of search results, 9-16 on the second page, etc. You're probably getting a high impression from you Content Targeting ads. If you are running CT ads. A great way to get more clicks is to increase is to increase your Maximum bid to boost ur ad rankings, since its a fairly competitive field. As for niche keywords, use highly qualified keywords such as longer keywords. I'm sure others can suggest more tactics than me, but i'm too tired to think at the moment.
The ctr is related to the relevancy of your ad, its position and also the competence of the competition. I imagine advertisers of SEO are experienced in adwords, so it's going to be tough.