So I built this great product, and checked the keywords for adwords and it said for .98 cents I would get a rank of 1-3 estimated..... This tool is WAY off. Because my ads show up on page 6 of google. So I raised my bid to 2 bucks and that brought it to page 3. What a Joke, I spent so much time and effort developing this site, and the product. At 60 bucks a sale bidding 5 bucks a click just aint worth it. I hate the CPC tool, it sucks.
I picked some better keywords. I set my CPC to 1.25 and what do you know my first click only cost me 42 cents even though the average is a dollar or more! My click through rate is 2.56% so far. My landing page is highly optimized for the keywords that I am targetting. And In my advertisement i use the keyword 2x. Once in the title and once in the text. My question is this. As your quality score increases does your CPC automatically go down, or do you have to lower it manually?
Yes, As your quality score increases your CPC automatically go down also you get more impressions and more clicks.