Adwords Costing much,any solustion?

Discussion in 'Google AdWords' started by Seleno, Feb 4, 2007.

  1. #1
    hello every one
    i think adwords is costing so much to sell,costing much for make money keywords also,it can cost $0.05 per click and keywords will be active,but our ads will appear in google page 15 or more,the more you pay the best you show,i tried $1 per click,and i saw my ad in page 9,this is really bad,i notice some ads always appear in all pages,do they pay more than 2$ per click?
    i use all type of keywords
    and this after reading more than 5 books about adwords!
    what do you think?
    how to solve this problem and be listed in first page for low cost per click
     
    Seleno, Feb 4, 2007 IP
  2. Telmari

    Telmari Active Member

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    #2
    Hi Seleno,

    If you're seeing high bid prices/low ad positions, it means the keywords you're targetting are way too general.

    For instance, using "free MP3 Downloads" as a keyword would be horrible, because it's not targetted towards anyone.

    However, if you using something far more targetted like "<song artist><song title> mp3 download", you'd be able to attract ONLY an audience interested in that particular song by that particular artist, thus lowering both ad prices and ad positions.

    Some of my ads are #1 and #2, and I pay only 5-15 cents per click because they are super super targetted. It's all about the audience. Target a super super specific audience, and you'll get great ad positioning and ad rates.

    -T
     
    Telmari, Feb 4, 2007 IP
  3. n vijayanand

    n vijayanand Peon

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    #3
    First delete all your general keywords. specifically select a keyword which suits for your auidence so that you can cut your cost and you can reap benefit
     
    n vijayanand, Feb 4, 2007 IP
  4. nizzam

    nizzam Active Member

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    #4
    find keyword that searched by people not the highest or lowest..find medium search
     
    nizzam, Feb 5, 2007 IP
  5. webguy84

    webguy84 Well-Known Member

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    #5
    Another factor for having low bids is the google quality score. You must always keep it in mind, make sure your google quality score is high.
     
    webguy84, Feb 5, 2007 IP
  6. Bundy

    Bundy Active Member

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    #6
    As an alternative, become premium advertiser. It helps a lot.
     
    Bundy, Feb 5, 2007 IP
  7. utopia78

    utopia78 Active Member

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    #7
    adwords in general have become very very costly. Almost every internet advertiser is using adwords and there are millions of them. Best is to use as specific a keyword as possible than general ones since they just cost like crazy right now. I face similar problems like you as well infact.
     
    utopia78, Feb 5, 2007 IP
  8. Seleno

    Seleno Peon

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    #8
    thanx every one
    we can change some keywords
    but will not get clicks as this costy!
    i'm trying yahoo search marketing,but adwords is better really
     
    Seleno, Feb 9, 2007 IP
  9. megri

    megri Active Member

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    #9
    Try to make relevance of your keyword, ad text and text on landing page which may help in lowering your bid
     
    megri, Feb 10, 2007 IP
  10. dog_24

    dog_24 Peon

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    #10
    Must optimize, use landing page if you're an affiliate, you can lower them to whatever you like.
     
    dog_24, Feb 10, 2007 IP
  11. Seleno

    Seleno Peon

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    #11
    i did every things
    they can be for $0.05 and $0.10 but the problem your add will not show good,so pay much to get good av position
     
    Seleno, Feb 10, 2007 IP
  12. Telmari

    Telmari Active Member

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    #12
    Showing "good" can be quite relative, though. For some keywords, you'll never get clicks if you're below position 4, while others you'll make sales if you're above position 4. It really depends on the market.

    But ultimately the thing with adwords is not just to find cheap keywords, it's to find keywords that convert well. If I had my choice between 50 general keywords that cost 10 cents a piece and convert at 1:100 or 3 super targetted keywords that cost 30 cents each and convert at 1:25, guess which one makes more sense?

    Ultimately, work on finding out what buyers expect when they view your ad & come to your site. Then make sure your page sells/converts. Then, you can start adding extra keywords into your campaign to see if they convert or not.

    -T
     
    Telmari, Feb 10, 2007 IP
  13. Seleno

    Seleno Peon

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    #13
    Thanx Telmari
    good answer but i'm adding all keywords ppl search for my ad
     
    Seleno, Feb 11, 2007 IP
  14. Telmari

    Telmari Active Member

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    #14
    Well - that may bring you some sales, but if you are indeed including very many words that are not "buying" keywords, I'm concerned that you're going to wind up with a lot of extra clicks for no return.

    For instance, one would think the "Learn Tuba" keyword would be really great to have if you're advertising something like a "how to play Tuba" ebook, no? Not really, for instance, as these kinds of people are really just looking for basic information or a free course - not interesting in actually buying the product.

    -T
     
    Telmari, Feb 11, 2007 IP
  15. shrek

    shrek Peon

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    #15
    well, as i see here we r handling in the same problems... i m an affilate but the competition is very high, and bid can cost you 35 cents at least. i m really doing my best (well, never enough) and find many times that google doesnt even show my ads for some keywords , mean they want me to raise up the bids, and its becoming really expensive.
    since i have more than 50 campaigns i thought of pausing campaings wich the ctr is low and wait that the entire ctr will be higher, any opinon?

    thanx
    shrek
     
    shrek, Feb 12, 2007 IP