Hey, I'm having problems trying to track our google ppc campaigns. all my ad urls are tagged, my analytics is properly linked to my adwords. problems: all i am seeing in my analytics are the ppc costs - not the revenues/roi's etc. is this because i have not added the ecommerce tracking into my html? (ecommerce option has been selected in the settings of analytics). if so, im guessing this is needed: Receipt Page Format The second step is to ensure that the tracking code is included in the receipt page in the standard fashion. This may be done using a server side include, or other template driver, or can simply be hand-coded into your HTML code: <script src="http://www.google-analytics.com/urchin.js" type="text/javascript"> </script> <script type="text/javascript"> _uacct="UA-xxxx-x"; urchinTracker(); </script> Next, somewhere in the receipt below the tracking code, the following lines need to be written by your engine. Everything in brackets should be replaced by actual values, as described in the Parameter Reference, below. <form style="display:none;" name="utmform"> <textarea id="utmtrans">UTM:T|[order-id]|[affiliation]| [total]|[tax]| [shipping]|[city]|[state]|[country] UTM:I|[order-id]|[sku/code]|[productname]|[category]|[price]| [quantity] </textarea> </form> Finally, the utmSetTrans function must be called after the form is submitted in order to record the transaction. This can be most easily accomplished through a body onLoad event within the opening <body> tag: <body onLoad="javascript:__utmSetTrans()"> If you don't have the ability to edit the body tag, you can call the utmSetTrans function within a separate script tag as long as you ensure that the function is called after the form: <script type="text/javascript"> __utmSetTrans(); </script> NOTE: Do not include the square brackets when setting the values for the form. In addition, do not use commas to separate the thousands place in your total, tax, and shipping fields - any digits after the comma will be dropped. Example UTM:T|34535|Main Store|111108.06|8467.06|10.00|San Diego|CA|USA UTM:I|34535|XF-1024|Urchin T-Shirt|Shirts|11399.00|9 UTM:I|34535|CU-3424|Urchin Drink Holder|Accessories|20.00|2 Within the hidden form, there are two types of lines: the transaction line and the item lines. For each transaction, there should be only one transaction line, which is indicated by the "T" immediately after the "UTM:". This line specifies the total for the transaction, including any taxes or shipping costs, and other information. For each item in the receipt, create an item line, which is specified by the "I". The Item lines can contain product names, codes, unit prices and quantities. There is no limit to the number of item lines per transaction. Parameter Reference Transaction line variables [order-id] Your internal unique order id number [affiliation] Optional partner or store affilation [total] Total dollar amount of the transaction [tax] Tax amount of the transaction [shipping] The shipping amount of the transaction [city] City to correlate the transaction with [state/region] State or province [country] Country Item line variables [order-id] Your internal unique order id number (should be same as transaction line) [sku/code] Product SKU code [product name] Product name or description [category] Category of the product or variation [price] Unit-price of the product [quantity] Quantity ordered im praying that this is the solution if adwords and analytics are linked! Apologies for the obvious amount of confusion! ...but thanks so much if anyone can help! Kunal
Sounds like you put the conversion code on the landing page and not the "Thank you" page. The Conversion code should only be activated when the user does the requested task. https://adwords.google.com/select/convtracking Read through the setup guide or give Google a call!