AdWords: Conversion Ratio

Discussion in 'Google AdWords' started by CKelvin, Nov 19, 2006.

  1. #1
    Hi,
    I’m doing some preliminary research on PPC marketing efficiency. Could you please share some of your experience: what is conversion ratio

    AdWords click / desirable customer’s action (subscription, purchase, etc.), in %?

    Since it definitely depends on industry, type of service or product for sale and so on, providing such details would be very helpful too.

    Thank you
     
    CKelvin, Nov 19, 2006 IP
  2. Russo

    Russo Guest

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    #2
    In first, it's depend on text and keywords into your ad_group
    Second, the main factor is how your advertising is relevant to content.. And so on...
     
    Russo, Nov 20, 2006 IP
  3. weblaunch

    weblaunch Well-Known Member

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    #3
    It depends on how much each conversion is worth to you, too.
     
    weblaunch, Nov 20, 2006 IP