Now, you can save your time & efforts of optimization. Recently, Google has announced that the Conversion Optimizer is now available to many more campaigns. Any campaign using AdWords Conversion Tracking with at least 50 conversions in the last 30 days is now eligible to use the Conversion Optimizer. The Conversion Optimizer now delivers better performance overall. Earlier, conversion optimizer was available for the campaigns with at least 100 conversions in the last 30 days. This is really a very helpful service offered by Google AdWords which saves the time & efforts made in constantly monitoring and adjusting the CPC bids. Here, we have to just set the max CPA, and Conversion Optimizer monitors and adjusts the CPC bids based on the CPA goal. And the most interesting this is that, this is totally FREE! We should try the Conversion Optimizer which is available at no cost.