I'm just learining adwords and I've been experimenting with it lately, marketing my offline service locally - with bad results. I was wondering if there is anyone that could "consult" me per say and help me get my campaings producing results. Please pm me or respond here. Any help is appreciated.
You have come to the right forum. There is plenty of info here to get you going in the right direction. Just read the threads and you should have a good idea of what you need to do after a while. Basically, do some research on your competition. Pick highly targeted keywords related to your product(s) and use it in your header. Use the word buy if possible. It prompts people to take action. Use negative keywords if possible like "free", or "trial" etc so your ad doesnt show up searches for those because you are not going to get a sale. Identify a benefit for your customer in the second line. Identify one or two features in the third. Try to create a display URL with the keyword in it (not mandatory) by setting up a domain if you don't have one. Test, test and re-test. Take a screen print of which ads keep showing up every day. This will give you an idea which ones are successful and copy that format. Try to get placed in the 2-3 spot if possible. Set your budget.