Just a question. I'm using adwords to promote clickbank products. One of my campaigns in adwords has a 3.84% CTR which is good. But my ROI (or sales) is 0, zip, nadda. I've spend more then 50% of what I'd make in a sale from that Clickbank product and still no sales. Should I continue with that product or cut it loose and try another product?
Adwords isnt a guaranteed moneymaker, what do you expect? Look at is as having a store.. Not everyone who walks through the door purchases something, do they? People will only buy your product when they are interested in it, has an acceptable price and looks nice. Maybe you should look at your website/product/price to make it more attractive for ppl to buy.
You Failt to mention many things, first your QS ? what is that standing at and can it be better to lower your prices ? Your ad at .384% seems ok but what is the ad ? is it relevent to where the person is landing ? Is the landing page attractive and does it become sticky to the visitor / does the land page convey or sell the product well It seems there are lots on angles to be looking at and you may need to tweak a few things to make a profit, or jst move on
Hi Cool Flow, That sounds like a landing page problem. Your CTR is good, so it sounds like your ads are relevant to the keywords you're bidding on. When you drive healthy CTR but poor conversion, usually your landing page isn't well-tailored to the traffic you're driving, it's confusing, it doesn't give them enough info to buy, etc.