I posted a low cost adwords campaign for a brand new website 4 days ago. So far it's recorded about 300 clicks and over 2,258,000 impressions at minimal cost. It's going down the content network but is this actually achieving anything or is just Google numbers? Not seen this before. Anyone got any ideas?
I guess your CTR is very low. I would suggest to switch the content network, and group your keywords to raise CTR.
it is expected for content to have massive impressions and CTR of 0.01%. You do not need to worry about content CTR since it does not affect your Google quality score. Here is reference to content CTR adwords.google.com/support/bin/answer.py?answer=9559&query=google+content+ctr&topic=&type=f&onClick=