Hello everyone I am currently trying to get my campaigns all to exact match and have a couple of questions. The CTR for my broad match is 2% at best. The CTR for my exact match is about 20%. I am paying half of what I was in the broad match campaign. My question is this. i am running both the broad and exact match campaigns at the same time. Will Google show the keywords for the exact match campaign before the broad match since the CTR is way better? Also if I add keywords to the exact match will the stats start over?? Thanks for everyone's help in advance.
The order is exact, phrase then broad. If you have an exact that would trigger your ad, it is used. If not, the system checks phrase matches. If none are found, it checks for broad matches. Nothing to do with CTR. Don't edit keywords in any way, adding/removing words or change its match type. Add new keywords in one match type and that should remain like that forever. Otherwise, you'll lose history on that keyword. This applies to ads too.
Thanks for the reply. Basically I am trying to build an all encompassing exact match keyword list. I have a towing company and unfortunately people search for towing services in a bunch of crazy ways. It is going to be difficult to build a list that is going to catch every search string. Thanks again.
While you do want to get more hits on exact matches, the reality is that this is of course impossible. You seem to imply that you use only broad and exact matches, no phrase matches. Use phrase matches on shorter phrases such as "towing services", find out how people do searches using that phrase and expand from there.