If I want to make an adwords campaign, is the "keyword link" the only link I can use??. In case the advertiser does not provide this kind of link, do you think it is possible to have it through email directly from the advertiser? Tks you all!
it depends on the advertiser. for some it is ok using the email link for adwords, but I used to get clicks marked as 'invalid' once. Check out if that happens, you may not get credit for those clicks if they convert.