adwords campaign

I just started an adwords campaign to see how it would do for my business and it has many popular keywords in it like electronics or consumer electronics etc. and my sites link is on the first page of all these keywords and its been going for about 3-4 days now and not even one person clicking the link to my site yet. Any idea why?

 

paid results are different for different countries, that means you can be no 1 in your country and no 121 in US.
check your geo targeting, and try to improve description
btw how much impressions do you have?

 

Well I am in the US and i am #1 in most of my keywords and on the first page for all my keywords. I made this campaign for only US since i ship only to us and canada. I got so far about 2 thousand impressions. Oh I just checked right now to see how many impressions i got and i actually got one click as well. I still thought i'd get much more clicks since that's what it said when i clicked estimate traffic. I'm guessing the estimating traffic thing is way off.

 

2 thousands imressions and only 1 click is very bad
first that you should do is to improve(rewrite) your description, try using keywords in title and description. Write few descriptions and allow google to serve the best one.

 

Some catching words required for your ads.

 

well this is what my description says :

Shop at SplayTech
Electronics You Can Afford
Big Savings-Fast Shipping-Buy Now!

I think that's good enough, but i'm assuming not that many people are clicking it since its right next to some big names such as best buy or circuit city and most people know them so they click them.

Or could this be a delay since on the bottom it says its a 24 hour delay in clicks to show up i guess. But still.

 

Use "Electronics" in title, this can improve ctr pretty much

 

Thanks I'll try that.

btw is there any site that has many articles about how to make the best of your adwords campaign?

 

Google is your friend

http://www.google.com/search?hl=en&lr=&q=website+promotion+article&btnG=Search

 

Test an ad using dynamic keyword insertion.

Example:

{KeyWord:Shop at SplayTech}
Electronics You Can Afford
Big Savings-Fast Shipping-Buy Now!

Since your CTR is so low I would also suggest taking a look at your keywords and matching options.

 

mystic: I won't claim to be an expert when it comes to AdWords, but I can't help thinking that your title line would work a whole lot better if you changed it to what your first line says.
Part of the trick, as I see it anyway, is to give someone a reason to click on your ad, which Electronics You Can Afford seems more likely to do than Shop at SplayTech will. I mean, unless they've already heard of you and know something about you, why would/should they bother? What's needed is something that, one way or another, says "This is what you're looking for" or "Here's your answer".
And while I'm being so critical, I doubt whether Buy Now is doing you much good, either. Why not replace it with something about the extensive choices you (I'm presuming) offer?
In principle, the key to an effective AdWord is that it talks features and benefits -- which is what people are looking for when they want to buy something.
Yes? No?

Duncan

 

You make some great points!