Is anybody bidding on long tail keywords and actually getting them cheap and effectively... if so, any input would be great. Do you find that the people that are bidding a lot on the primary key words are also winning the long tail as a result.
Some of my long tail keywords are cheap. Some of my ads for primary keywords are coming up on long tail kw, mostly broad match primaries, and some phrase match also.
Turns out our Account was "under review." (cough broken cough) and nothing was coming up for our search phrases, ever. We talked to Google and I'll let you know the outcome.