Adwords Campaign Optimizer Tool

Any testing out the new AdWords Campaign Optimizer tool yet? If so what do you think of it's recomendations?

See: http://www.ppcblog.co.uk/google-adwords/google-tests-adwords-campaign-optimizer-tool/

and

http://www.seroundtable.com/archives/014025.html

 

I walked through it with one of my campaigns and thought it was OK. I really like the step-by-step process Google walks you through when making decisions. I'm not so certain about some of their recommendations but I am testing those now to see if they work for me. If they do improve my ROI then I'll really be impressed, but I can't help but think they can't be applied to everyone. I think it could really be helpful for new pay per click advertisers.

 

Can't wait to see it in action.
But it's still unavailable in Israeli geo targeted campaigns

 

Never looked at it, and I don't intend to...

Don't really see what it's going to do that I don't do already. I doubt it'll take into account the conversion rate (and hence cost per conversion), it doesn't know the value of a conversion to you and it can't tell you which advert is more effective (in terms of ctr and conv. rate).

Better to manage the account yourself...

 

I gave it a go, but not with much success - on a keyword content targeted campaign it recommended that I add the www. on the display url on my text ad and capitalise the name of my domain - I've no idea if that makes any difference - I dropped the www. because it makes that line too long in my view.

I tried it on a search group and got the message "Your campaign exceeds the limit of keywords and Ad Groups that the Campaign Optimiser can accommodate at this time."
That campaign has a lot of adgroups so I can have different text ads for all the keywords *shrugs*

 

Has anyone in Europe seen this live in their accounts yet?

 

i see it here, yes. Not tried yet tho.

 

yes, i have used this,it rotates the adds by unabling the some adds and disabling the others.

 

I think you are thinking of the "Ad Serving" optimization setting at the campaign level. We are discussing the actual campaign optimizer.