Adwords campaign ad wording?

Discussion in 'Google AdWords' started by lawrencewriting, May 4, 2009.

  1. #1
    Are there any secrets to writing an adword campaign to gain more interest? I have a writing/editing service, which is being shown over 60K times, but isn't getting the business. How can I make my ad seem more inviting?
     
    lawrencewriting, May 4, 2009 IP
  2. fisher34

    fisher34 Peon

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    #2
    A few tips here:

    - Make sure the ad contains the keywords you're bidding on.
    - Try to differentiate your ad from the others. Do you offer anything unique? Money-back guarantee etc.
    - Always have a call to action - e.g. 'Order Now!'
    - Some people say it's worth using the same words in the description as in the title of the ad.

    But above all, just test different versions of the ads and you'll find one which will get a high click-through rate.
     
    fisher34, May 4, 2009 IP
  3. lawrencewriting

    lawrencewriting Guest

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    #3
    Hey you know, it's worth a shot! What I'm doing isn't working well, so the tips you gave can only help, right? Thanks so much!!
     
    lawrencewriting, May 4, 2009 IP
  4. hbl

    hbl Well-Known Member

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    #4
    Hi mate, Check this out:
    "31 Killer Writing AdWords Ads Tips"
    http://www.googlelady.com/416/10-killer-headline-adwords-tips/
     
    hbl, May 4, 2009 IP
  5. pentelupe

    pentelupe Active Member

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    #5
    Sounds like you have some great resources offered to you there Lawrencewriting. I once heard the way to write copy is to print out 5 or 6 great ads (obviously successful) and just test out variations.

    Also write some ads at night - a couple of variations - and in the morning take a good hard cold look at them and see which ones work.
     
    pentelupe, May 5, 2009 IP