I'm new to AM, and am following the guide here: http://www.aojon.com/enough-bullshitting-lets-make-money-in-24hrs-or-less/ Jon says to deposit $100 into the AdWords account to start off with. Realistically, I have a few hundred $ to start off with...So my question is, what daily budget shall I set myself as a guideline? I have 13 ad groups (and 13 ads) in my first campaign, so what would be a budget for each ad?
First of all, think how much YOU actually want to spend per day? Then calculate how much will it be per month? Even if you got few hundreds to spend, start with 5-10$ per day, do testing, improving, and when you have optimized your campaign you may consider to increase your budget. P.S. 13 ads, that's crazy....keep 2-3 good performing ads.
Okay I've lowered it to $10/day. Wouldn't it be beneficial to have an ad for each adgroup to start off with, then see which perform best? I heard you should have the adgroup keywords in the title of the ad, which is why Ive done it this way.
If you are just starting out... consider going with a very low $/day setting. It's extremely easy to blast through whatever your limits are and find yourself with zero income. Also, if your budget isn't going to be supplemented regularly without online income, you may have to wait quite a while to get money back into your pocket... assuming success with your campaign.
There is nothing wrong with having 13 ads for 13 different adgroups. I don't know why the earlier post suggested that to be crazy. I think he misread your post and thought that you had 13 ads for a single adgroup, which may be overkill, indeed. I agree about keeping your budget low to begin with and do some testing to see what works. Early results may be discouraging because this is easy on the surface but harder to get really good results. I spent my first month hitting my head against the wall until I made some progress.
Is that because the cpc is high to start off with? I think I'm doing something right anyway...all my keywords have a 'great' quality score, and the CTR for the day has been pretty high for the majority of the ad groups (40-50%).
"I think he misread your post and thought that you had 13 ads for a single adgroup" That's exatcly what i did I fully agree that 2-3 ads per ad-group is ok
Initially keep your budgets low to monitor traffic and ROI.. once you are confident you can scale upwards.
hi, everybody is talking about reducing the spend to as min as possible. So, if I have reduced the spent to the min and because of min.cpc, my ads may no longer visible on the first page of the sponsored results. In this case, how do you test the performance of your account or keywords?
I started my first Adwords campaign last night (courtesy of a 20 GBP voucher I got when I registered a few domains). Its one ad, one product, 50-odd keywords on a 5.00 USD per day budget. It has a duration of 7 days. I aint expecting to generate a sale from this - its a (free) look at the adwords interface - getting used to it and interpreting / manipulating the data that it provides. So far for day one 3K impressions, 12 clicks, no sale - 5.00 budget for the day spent. But the point is getting used to how Adwords works and what it is telling me...
That's not a very good CTR then is it. I've spent £6.19 on 12 clicks. (185 impressions) Should I just wait and expect the cpc to go down. I've bidded the average cpc that adwords recommended for all keywords, and the min bid is £0.02 (great quality score) for all keywords.
Nope - my CTR is very ordinary - but then again attaining a good CTR isnt the point of what I am doing... yet. 185 impressions - 12 clicks. Quite nice, but you have paid for it. Of course you gotta spend moolah to make moolah All depends on what u wanna get out of your first venture into adwords. Me, I am happy just to dabble at this time to get a feel for how things work - how to recognise and act upon data presented to me etc. I'll continue this methodology up until 24 DEC. 26 DEC, I will ramp things up a tad (hopefully). I have a plan... Whatever u do - good luck with it. I had a lot of fun getting things up and running last night. It's only the beginning too.